Discover which tools and features PR practitioners use in their everyday work and how satisfied they are with the outcome.
PR Workflow
Find out how others use technology to optimize a PR workflow and automate press release creation, media contacts management and media monitoring.
PR Tech Predictions
Read about the most common struggles and check out insights on how to deal with them from industry experts.
A sneak peak of the data you’ll discover in the study
93% of surveyed PR professionals still use Google Docs or Microsoft Word to write press releases
34% of respondents said they find media databases the most valuable
#1 struggle is getting journalists to respond
30% of PR practitioners do not use any kind of media monitoring software
36% responded they were satisfied or very satisfied with the current solutions available
70% of respondents use some kind media database to search for new contacts
Methodology
The State of PR Technology Survey 2022
We interviewed nearly 200 PR professionals who worked at companies ranging from 2 to 500+ employees
Semrush Online Search Volume Trends
Using Semrush data, we compared Google searches related to “PR technology” and their volumes between 2018 and 2021
Prowly’s Insights Between 2020 and 2022
We pulled anonymous data from Prowly’s platform and looked at when and how others use our tool
Save Time on Tedious PR Tasks with Technology in 2023
See how technology can speed up your workflow and why PR software use is on the rise
About Prowly
Prowly (a Semrush company) is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks.
Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring, and preparing coverage reports. This affordable PR tool has already been used by over 7,000 users from more than 70 countries.
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