Discover new opportunities to enhance your PR efforts through technology
Gain valuable insights into latest the advancements, trends, and projections in PR technology and AI
Discover in the report
The Use of
Discover which tools and features PR practitioners use in their everyday work and how satisfied they are with the outcome.
PR Tech and AI
Dive into the world of AI, explore emerging trends, and get inspired to leverage cutting-edge PR technology and stay ahead of the competition.
Read about the most common struggles and check out insights on how to deal with them from industry experts.
marks the satisfaction score among professionals who utilize Chat GPT for work
of PR Pros find the media database to be the most valuable solution
threat posed by AI according to PR practitioners are manipulation and fake news
problem: getting journalists to respond
foresee critical thinking to be a paramount PR skill for the future
of PR practitioners struggle with tight budgets
All the things you didn't know about PR technology in one place
The State of PR Technology Survey 2023
We interviewed over 300 PR professionals who worked at companies ranging from 1 to 500+ employees
We pulled anonymous data from Prowly’s platform and looked at when and how others use our tool.
Semrush Online Search Volume Trends
Using Semrush data, we compared Google searches related to “PR technology” and their volumes between 2018 and 2022
Discover exciting PR insights shared by industry experts
Read the report to get to know all about PR trends and insights of 2023
Save Time on Tedious Tasks
with Technology in 2023
See how technology can speed up your workflow and why PR software use is on the rise
We’re a technology company that has created an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks.
The solution has been successfully conquering the global PR software market for the past 10 years and today it has already been used by more than 7,000 users from over 70 countries.